Choo's move to High Street

The red carpet shoe of choice, 'Choo' is coming to H&M at affordable prices.

For women everywhere the name Jimmy Choo commands excitement and respect. After six months of hard work from designer, President and co-founder Tamara Mellon, Monday night hosted a star studded LA event to promote Jimmy Choo for H&M.

The line launched in 1996 when Ms Mellon left her job as an Accessories Editor at British Vogue and joined Mr Jimmy Choo to create the chic brand.

Mr Choo was renowned for his craftsmanship as a couture shoe maker in the East End of London.

The first boutique opened on Motcomb Street and in 1998 New York followed by Los Angeles in 1999. Establishing the British brand internationally.

The range has moved on from Shoes to Handbags and Accessorise and was valued at $187 million in 2007 but it will not break the bank.

Items in the H&M collection range from £30-£200 and includes Leather, Suede and Cashmere.

The collection is available from November 14th 2009 and the first 160 costumers will be given bracelets with an allotted time to shop for Jimmy Choo.

Everyone else may have to wait up to two hours and with Christmas round the corner, it is good practice.

Image Taken by Kay Obibi